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Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
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What HappenedOn the heels of a less-than-optimal earnings report, Snap Inc. is releasing two new AR camera ad products as it aims to drum up more ad revenues. The popular messaging app introduced a new World Lens feature in February to let users embellish their surroundings with cute animations, now brands can sponsor those World Lenses in the same way they did with the face-altering Selfie Lenses. The sponsored lenses can now be targeted to specific audiences with a guaranteed number of impressions. Netflix and Warner Bros. are among the first advertisers to try out the AR-powered ad unit. 2ff7e9595c
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